Founder & Principal
A respected public affairs professional, Dominique O’Rourke has a proven track record of success in high stakes issues management. She loves to tackle a good challenge like spearheading trust and reputation research, strategy and measurement for an industry at an all time low in public opinion; passing critical legislation at the eleventh hour of a minority government; or turning what Canada AM dubbed the ‘Exxon Valdez of Privacy’ into a corporate success story.
She has counselled and trained executives at the most senior levels, providing leadership and guidance on everything from crisis communications, issues management and government relations to social marketing, corporate social responsibility, signature sponsorship programs and reputation management. During her tenure as Director, Public Affairs for The Co-operators Group, she established crisis communications process and protocol across the group of companies and served as primary spokesperson.
With extensive experience developing and implementing government, public and media relations strategies, Dominique has an uncanny grasp of the big picture, key issues and audiences and winning strategies. Whether media training or developing government relations strategies or social marketing plans, Dominique believes that understanding her clients’ audiences, their priorities, language and preferred methods of communications is key in reaching business objectives.
Respected for her creative, comprehensive and positive approaches, one of her first national social marketing programs is now a more than a decade old and continues to win awards. A thorough researcher and talented writer, many of her projects have been important tools for public policy advocacy. These include #GenerationFlux : Understanding the seismic shifts that are shaking Canada’s youth and Sport & Belonging – both for Community Foundations of Canada and How are Ontarians Really Doing? for the Canadian Index of Wellbeing.
A dynamic and fully bilingual presenter she has presented and facilitated workshops for professional conferences, internal audiences, national and international gatherings. She has assisted grassroots and community organizations in setting their strategic direction, enhancing their communications strategies and broadening marketing approaches. Adept at marshalling community resources, Dominique recently completed fundraising and community mobilization work with Special Olympics Ontario for the 2016 Special Olympics Provincial Spring Games in Guelph.
An avid community volunteer, Dominique serves as Chair of the board of directors of the Guelph Community Foundation. In 2010 and 2011, she led promotions and communications for Guelph’s first Random Act of Kindness Day and was proud to Chair the event in 2012. She supports the development of Guelph’s french-speaking community and is a past United Way board member.
In 2012, Dominique completed her MA (Leadership) at the University of Guelph with research focused on inter-organizational trust. She now serves on the university’s Leadership Advisory Board.