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Shame on the Rogers ad campaign

October 17, 2014

A father watches a hockey game instead of his daughter’s dance recital. A family retreats to separate quarters of a home to watch three different hockey games so they don’t have to choose a game to watch together or even be together. This is Rogers Telecommunications pathetic idea of a slice of Canadiana.

I’ve had it with crappy values being normalized on television for the sake of a telecom bundle. What happened to the “communications” part of telecommunications? Rogers is promoting self-centeredness, rudeness and isolation. While it may seem benign, there is a cost to deteriorating relationships in families and communities. Families need presence, pride and support. Hockey games should bring crowds together in solidarity, rivalry and shared experience. Communities can’t build resiliency if everyone retreats to their personal, fictional worlds. We need to tell Rogers their perspective is offensive and deeply flawed.

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